The retail industry is emerging as one of the largest sectors in the economy and has seen considerable growth in the last decade. There are multiple challenges faced by the retail industry such as to provide flexibility. For example, usage of a single channel marketing is not sufficient for reaching out to various segments of consumers as today many use tablets and smartphones to make purchases. Thus, the Retail Industry needs Multi-channel marketing and other innovations to address changing consumer behaviour. Let’s have a look at how SAP Business One Solutions help retailers.
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