Retail industry is emerging as one of the largest sectors in the economy and has seen considerable growth in the last decade. There are multiple challenges faced by retail industry such as to provide flexibility. For example, usage of a single channel marketing is not sufficient for reaching out to various segments of consumers as today many use tablets and smart phones to make purchases. Thus, the Retail Industry needs Multi channel marketing and other innovations to address changing consumer behaviour.
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SAP HANA
We are living in interesting times, where change is no longer sporadic and spaced out but regular and continuous. In this constantly changing world, organizations across the globe are focused on revenue growth and enhancing productivity with a view to increasing their profits, to be competitive. The entire Globe is their canvas. They are identifying newer growth opportunities and differentiating their offerings to customers in the market place. In parallel, organizations realize that they need to significantly change their cost structures to compete globally.
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